Moving cultural heritage reproduction requests from begrudging fee-for-service to contribution to online collections

Reflections on the Open Culture Live webinar ‘Maximizing the Value(s) of Open Access in Cultural Heritage Institutions’

Elliott Bledsoe

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A change of communications tack might be the key to repositioning patrons’ reproduction requests away from a transactional annoyance to a willing act of brand loyalty.

TL;DR

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